MGI - Media and Games Invest SE Selects Cedara as its Global Sustainability Partner

Stockholm, June 14, 2023 - Media and Games Invest SE ("MGI" or the "Company", ISIN: SE0018538068; ticker M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange), a fast-growing ad-software platform that matches global advertiser demand with publisher ad-supply while improving results through a.o. first-party data from its own games, announced that it has partnered with Cedara as its global sustainability partner.

Cedara will be supporting MGI – including its global advertising platform Verve Group and online and mobile game publisher Gamigo Group – to comprehensively measure its emissions. Sustainability has been an important goal for MGI for many years, with MGI achieving carbon neutrality through carbon reductions as well as compensation of emissions. Together with Cedara, MGI and its leadership would like to build on what has been achieved and continue to work on where and how energy output can be reduced.

Cedara's Enterprise solution enables granular mapping of carbon emissions across all scopes (1,2 and 3) based on Cedara's Media Taxonomy, which is built within the Greenhouse Gas (GHG) Protocol framework. Its automated omnichannel, campaign emissions measurement and deep business intelligence will be crucial in showing the effects of campaign-level emissions. With their experience and understanding of the advertising technology industry, Cedara is the right partner for MGI to unlock further optimization potential.

“It is no longer enough to think of ‘sustainability’ through a corporate social responsibility lens only. ​ The environment is as much a factor in the growth and development of our operations, and we are tackling it with the same fervor as we have done with other parts of our business,” said Remco Westermann, Chief Executive Officer of MGI. ​ “Digital advertising and gaming industries are producing substantial emissions due to online gaming streaming and the delivery of campaigns between advertisers and publishers. ​ All of MGI’s stakeholders will benefit from this partnership with Cedara, and our clients and shareholders will benefit knowing that MGI is taking a defined approach to further substantially reduce its carbon footprint and continue to be carbon neutral.”

Remco Westermann noted that one of the key components in choosing Cedara was its curation of carbon removal projects and its novel approaches on helping MGI uncover new ways to offset both corporate and campaign-level emissions. Additionally, Cedara is not only capable of measuring all scopes, but also can map carbon emissions for multiple businesses including gaming.

“We were impressed with the capacity that MGI delivers across the globe, and it provided us an opportunity to show where we could help all of its business units,” said David Shaw, CEO of Cedara. “We’re eager to show all of MGI how to build a more effective carbon map, make investment decisions and accelerate efforts to substantially reduce its carbon footprint across its media supply chain.”

Remco Westermann noted that MGI will formally start its partnership with Cedara at the 2023 Cannes Lions Festival of Creativity, where Verve Group will host a launch event with Cedara on Wednesday, June 21 at 4:00 PM.

Responsible parties

The information in this release has been made public through the agency of the responsible persons at MGI set out below for publication at the time stated by MGI's news distributor EQS Newswire at the publication of this release. The responsible persons below may be contacted for further information.

For further information, please contact:

Sören Barz
​Head of Investor Relations
​+49 170 376 9571
​soeren.barz@mgi-se.com, investor@mgi-se.com
​www.mgi-se.com

Jenny Rosberg, ROPA, IR contact Stockholm
​+46707472741
​Jenny.rosberg@ropa.se

Axel Mühlhaus / Dr. Sönke Knop, edicto GmbH, IR contact Frankfurt
​+49 69 9055 05 51
​mgi@edicto.de

About MGI - Media and Games Invest SE

MGI - Media and Games Invest SE (MGI) operates a fast-growing, profitable ad-software platform that matches global advertiser demand with publisher ad-supply while improving results through first party data from own games. MGI’s main operational presence is in North America and Europe. Through investments in organic growth and innovation, as well as targeted M&A, MGI has built a one-stop shop for programmatic advertising, enabling companies to buy and sell ad space across all digital devices (mobile apps, web, connected TV and digital out of home), with the mission to make advertising better. MGI is registered as Societas Europaea in Sweden (registration number 517100-0143) and its shares are listed on Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment of the Frankfurt Stock Exchange. The Company has two secured bonds that are listed on Nasdaq Stockholm and on the Frankfurt Stock Exchange Open Market. The Company's certified advisor on Nasdaq First North Premier Growth Market is FNCA Sweden AB; info@fnca.se.

About Verve Group (www.verve.com)

Verve Group has created a more efficient and privacy-focused way to buy and monetize advertising. Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 22 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve Group is a subsidiary of Media and Games Invest (MGI).

About Cedara

Cedara, founded in 2021, is on a mission to help businesses decarbonize and to build a more sustainable future for society. With its end-to-end climate management software platform, Cedara enables organizations of any size, along with their employees, to measure, reduce, offset and report on all carbon emissions. Cedara adopts a high-impact, data-driven approach to develop transformative solutions for enterprises and their partners to accelerate the shift to a climate-friendly economy. To learn more, please visit cedara.io